Sunday, November 15, 2009

Marketing

Is an activity for marketing extractive either directly from the mines, stock pile, or washing crusher to consumers.



Marketing Plan:

1. The number, related to: the production capacity of mining, transport capacity of transport infrastructure to the port.

2. Quality, related to: consumer / type of use such as cement, power plant, capable of changing technology products, single products, processed products, etc..

3. Period of time, including: long-term contracts (5 - 10 years), medium-term contracts (2 - 4 years) and short-term contracts (6 - 12 months).

4. Location, associated with: distance, how to transport and distribution, transportation costs.

5. Price includes: the promotion price, competitive price, the price of long-term, short term, price-related profits, so the price must be greater than the cost (investment + operating costs).

6. Competitors and strangers

7. Regulations